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Polaroid: la catena di negozi “The Impossible Project”

Data:14 novembre 2012
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La Polaroid, famosa azienda che ha conosciuto il massimo di apice di business nel periodo che ha visto l'introduzione nel mercato delle fotocamere analogiche, ha dovuto chiudere nel 2008 a causa di un crollo inesorabile dei propri affari.

Negli ultimi anni, poi, in cui è stato possibile vedere un continuo evolversi della fotografia digitale, si iniziavano a perdere le speranze di rivedere questa azienda tornare in auge. Grazie però a quella macchina fotografica a stampa istantanea che ha fatto breccia nel cuore di milioni di utenti, ecco che è stato possibile mantenere vivo il ricordo di quell'aurea vintage con l'apertura dei negozi "The Impossible Project", una delle più grandi catene di rivenditori di pellicole al mondo.

L'austriaco Florian Kaps e l’ex-dipendente André Bosman per non far morire l'immagine di Polarodi, infatti, hanno deciso di acquistare una parte dei macchinari della società e di dedicarsi alla produzione degli speciali film a sviluppo istantaneo. 

Sono riusciti in questo modo ad aprire una serie di punti vendita dislocati in tutti i continenti che si distinguono per la sua estetica vintage, gli scaffali ripieni di apparecchi d'antan e banchi da macelleria riempiti di pellicole Gold e Silver.

 

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